UmmahVenture launching Business Mastery Course for Aspiring Muslim Entrepreneurs

Tomorrow, UmmahVenture, launching “Sunnah of Startups: A Business Mastery Course for Aspiring Entrepreneurs”, insha’Allah.

A course to help aspiring and emerging Muslim entrepreneurs launch a business and get their first customer / client in 90 days including weekly masterminds, access to successful mentors and a supportive private community.
Venture capital and entrepreneurial infrastructure development is very poor in Muslim communities. Contrast that with the 300,000 angel investors and strong private sector support for entrepreneurs in the US alone. That is yet to be found in the whole of the Muslim world. In order to build the startup ecosystem, we need to start planting the seed of entrepreneurship and supporting any upstarts with a desire to run a venture or is running a venture, but needs support instead of running themselves in the ground. This demographic is a core economic driver whose talents we can’t afford to waste.

We aim to change all that.

This course will be online for the month of August and we will start delivering live classes in various cities worldwide starting in September, insha’Allah.

course promo

UmmahVenture, my new startup, is HERE!

I really, truly appreciate everyone who has been following me, messaged me and supported my work. I’m so glad to know I have people supporting me from all over the world – and I’m blessed for that. It makes me want to create more and do more! I have the MOST amazing news – completely over the moon about this and I am so excited to share this! I feel like all my work in my life up until this point brought me here, to this moment in my life, to work on a project I truly believe in and believe will positively impact the lives of millions. After an arduous 8 months of work, travels, new partnerships, many calls, emails, a big burnout and many late nights, a new startup has been born. UmmahVenture is a startup platform aimed at accelerating entrepreneurship in the Muslim world. The question we are asking: How can we push the boundaries on what’s possible to help unleash the potential of 1.6 billion Muslims?
We also launched the media arm of UmmahVenture, the Muslim Startup,  a premiere lifestyle resource and community for Muslim consumers businesses and startups serving global #Islamic economy to connect and learn. It aims to be more than a news feed but a dynamic, engaging and open platform where both consumers AND entrepreneurs from around the world can connect in one place.

How it all started
1 year ago, I started doing marketing work under a company called Ummahhub, a crowdfunding platform based in Ottawa; a year later a little seed of possibility has grown to help increase economic growth, prosperity and impact in places that need it most.  As many of you have read, I used to live in Egypt and my time there made me really curious about economic development, especially in regards to entrepreneurial development. With any startup, you go through a million iterations; it tooks many tries, conversations and experiments to figure out exactly where the pain point was. We initially thought it was entrepreneur alone but realized that, for economic prosperity to reach some of the most margignalized communities, we would need to look at the Muslim market and take both consumers and entrepreneurs into consideration. Right now, the Muslim world clearly lacks the proper infrastructure to support entrepreneurial development; to do this, entrepreneurial education organizations are going to have to do much more than just provide classes. Ultimately, with startups, the best ideas tend to be the most organic, where you solve a problem for yourself. The reason I have been documenting my journey as an entrepreneur for the last 3 years is because I know that I am just one of a million other people who come from a minority community who had little-to-no chance of accessing the ability to start my own venture. And, when it comes down to it, it’s never really about the business itself, or the money, but the fact that being from particular segments of society completely cuts off your ability to reach your potential. I just want to help people and create things I wish I had when I started. So after almost 8 months, a little seed of possibility has grown to help increase economic growth, prosperity and impact in places that need it most.  Economic empowerment isn’t the only solution to hacking the world’s most pressing issues but it’s an important puzzle piece. The Muslim world is struggling to find pragmatic solutions to global issues – we believe in focusing on economic resiliency will have the most impact. My goal is to single-mindedly focus on helping as many people from marginalized people, disadvantaged and under-resourced communities gain accessibility to entrepreneurship and be economically empowerment while actively including those voices in the conversation, not excluding them.
Excited for all that is to come, insha’Allah and to share this journey with you!
If you wish to support, please follow us social media and connect!

#Girlboss Tips 3: Make Things Happen

#Girlboss Tips 3: Make Things Happen

If you are scared someone will steal your idea, don’t be. Anyone can steal ideas but execution is what matters. No one is able to execute your business like you; if you have the passion, drive and work ethic, it will put you miles ahead of your competitors, even if they have more money and resources than you. Whatever you do, make sure you don’t wait for a magical opportunity to work on your idea. Do whatever you can. Do it now. Do it everyday.


#Girlboss Tip 2: Focus

#Girlboss Tip 2: The #1 step to accomplishing your goals is to know what you want. You can’t accomplish anything if you don’t have clarity on your goal. The #2 step is to have a deep, burning desire for your goal and the 3rd step is that you are fiercely determined to get it at all costs. Mix that with faith and belief – you are unstoppable.


#GirlBoss Tips 1: Finding Out Who You Are

Hey everyone,

I have a new daily blog series called “#GirlBoss Tips”. It’s going to be an inspirational series of advice for female entrepreneurs. I am going to keep it as real as possible(no cheesy quotes, I promise!)

#Girlboss Tip 1: It’s difficult to always know what you want. When people ask me about how they can find out what they want to do with their lives, it’s hard to give a one-size-fits-all answer. The key is experimentation. The more you try different things, the more you will start to figure out what you like and what you do like. If you don’t know what business to start, the key is writing down a few ideas you have on areas you would like to work in and try to volunteer, connect with people or study more in those areas. There is no easy answer to figuring out your path in life. It’s a matter of trying different things until you figure out what you really like. It personally took me starting 10 different projects(from humanitarian projects to social justice activism to a magazine) until I started to figure out that I really loved working in marketing and publishing.


FREE Coaching To Help You Accomplish Your Goals

Hey, amazing blog readers!

Happy Monday!

This week, I have a ton of exciting things I will be unveiling, insha’Allah. One thing I wanted to do is try to give my time to help people as many people as I can.

I’m offering FREE coaching this week to any entrepreneur who needs help getting their ideas off the ground. Maybe you need to brainstorm with someone on ways to develop your business or perhaps you just want a gal to just kick it with and talk about living the independent entrepreneurial life – whatever it is, I want to help. I’ve had a lot of success with helping out some dope entrepreneurs who’ve called me / email me from everywhere around the world. If this sounds like you, hit ya girl up and scheduale a time with me!

Looking forward to hearing from you!

Sorry, but the jobless future isn’t a Luddite fallacy. We need to be ready.

I read this interesting article today. I’m still thinking about this and will share my thoughts on a later post inshaa allah. Vivek Wadha argues that with the rapid rate of technological development, humanity is going to be facing a difficult crisis soon: massive job loss. With the overall human population set to increase to about 9 billion by 2020, what will happen to all those people who will lose their jobs due to technology? Obviously, the societal rate of adoption is much slower. What will happen when self-driving cars wipe out jobs like taxis or delivery men as Uber will do.

Here is an example. I was talking to my sister about this just today. We were discussing how many Somalis still use calling cards to contact relative abroad. The rate of technology adoption of immigrant generations is a little slower. They are only now catching on to apps like Viber or Whatspp. I was just reading the other day that Whatsapp has over 300,000 users and only needs about 50 staff members to oversee the business operations.

What happens to all those people who used to manufacture and sell calling cards or any other businesses involved in the infrastructure of this business?

The question become: how do you prepare? How do you start thinking about mitigating the obvious social problems that come with massive job loss?

I’ve reprinted the article below for your convenience.


With the unemployment rate falling to 5.3 percent, the lowest in seven years, policy makers are heaving a sigh of relief. Indeed, with the technology boom in progress, there is a lot to be optimistic about. Manufacturing will be returning to U.S. shores with robots doing the job of Chinese workers;American carmakers will be mass-producing self-driving electric vehicles; technology companies will develop medical devices that greatly improve health and longevity; we will have unlimited clean energy and 3D-print our daily needs. The cost of all of these things will plummet and make it possible to provide for the basic needs of every human being.

I am talking about technology advances that are happening now, which will bear fruit in the 2020s.

But policy makers will have a big new problem to deal with: the disappearance of human jobs. Not only will there be fewer jobs for people doing manual work, the jobs of knowledge workers will also be replaced by computers. Almost every industry and profession will be impacted and this will create a new set of social problems — because most people can’t adapt to such dramatic change.

If we can develop the economic structures necessary to distribute the prosperity we are creating, most people will no longer have to work to sustain themselves. They will be free to pursue other creative endeavors. The problem, however, is that without jobs, they will not have the dignity, social engagement, and sense of fulfillment that comes from work. The life, liberty and pursuit of happiness that the constitution entitles us to won’t be through labor, it will have to be through other means.

It is imperative that we understand the changes that are happening and find ways to cushion the impacts.

The technology elite who are leading this revolution will reassure you that there is nothing to worry about because we will create new jobs just as we did in previous centuries when the economy transitioned from agrarian to industrial to knowledge-based. Tech mogul Marc Andreessen has called the notion of a jobless future a “Luddite fallacy,” referring to past fears that machines would take human jobs away. Those fears turned out to be unfounded because we created newer and better jobs and were much better off.

True, we are living better lives. But what is missing from these arguments is the timeframe over which the transitions occurred. The industrial revolution unfolded over centuries. Today’s technology revolutions are happening within years. We will surely create a few intellectually-challenging jobs, but we won’t be able to retrain the workers who lose today’s jobs. They will experience the same unemployment and despair that their forefathers did. It is they who we need to worry about.

The first large wave of unemployment will be caused by self-driving cars. These will provide tremendous benefit by eliminating traffic accidents and congestion, making commuting time more productive, and reducing energy usage. But they will eliminate the jobs of millions of taxi and truck drivers and delivery people. Fully-automated robotic cars are no longer in the realm of science fiction; you can see Google’s cars on the streets of Mountain View, Calif. There are also self-driving trucks on our highways and self-driving tractors on farms. Uber just hired away dozens of engineers from Carnegie Mellon University to build its own robotic cars. It will surely start replacing its human drivers as soon as its technology is ready — later in this decade. As Uber CEO Travis Kalanick reportedly said in an interview, “The reason Uber could be expensive is you’re paying for the other dude in the car. When there is no other dude in the car, the cost of taking an Uber anywhere is cheaper. Even on a road trip.”

The dude in the driver’s seat will go away.

Manufacturing will be the next industry to be transformed. Robots have, for many years, been able to perform surgery, milk cows, do military reconnaissance and combat, and assemble goods. But they weren’t dexterous enough to do the type of work that humans do in installing circuit boards. The latest generation of industrial robots by ABB of Switzerland and Rethink Robotics of Boston can do this however. ABB’s robot, Yumi, can even thread a needle. It costs only $40,000.

China, fearing the demise of its industry, is setting up fully-automated robotic factories in the hope that by becoming more price-competitive, it can continue to be the manufacturing capital of the world. But its advantage only holds up as long as the supply chains are in China and shipping raw materials and finished goods over the oceans remains cost-effective. Don’t forget that our robots are as productive as theirs are; they too don’t join labor unions (yet) and will work around the clock without complaining. Supply chains will surely shift and the trickle of returning manufacturing will become a flood.

But there will be few jobs for humans once the new, local factories are built.

With advances in artificial intelligence, any job that requires the analysis of information can be done better by computers. This includes the jobs of physicians, lawyers, accountants, and stock brokers. We will still need some humans to interact with the ones who prefer human contact, but the grunt work will disappear. The machines will need very few humans to help them.

This jobless future will surely create social problems — but it may be an opportunity for humanity to uplift itself. Why do we need to work 40, 50, or 60 hours a week, after all? Just as we were better off leaving the long and hard agrarian and factory jobs behind, we may be better off without the mindless work at the office. What if we could be working 10 or 15 hours per week from anywhere we want and have the remaining time for leisure, social work, or attainment of knowledge?

Yes, there will be a booming tourism and recreation industry and new jobs will be created in these — for some people.

There are as many things to be excited about as to fear. If we are smart enough to develop technologies that solve the problems of disease, hunger, energy, and education, we can — and surely will — develop solutions to our social problems. But we need to start by understanding where we are headed and prepare for the changes. We need to get beyond the claims of a Luddite fallacy — to a discussion about the new future.

You can follow me on Twitter and read more of my articles on my

Advocating for the Entrepreneur: How to Grow the Global Islamic Economy

In the last few years, there has been an enormous wave of research, support and growth in the global Islamic economy. Though this isn’t a recent discovery, there have been many successful campaigns that have made many people more aware of the potential of the Muslim market.

What is the Global Islamic Economy?

The Islamic Economy affects about 1.7 billion Muslims worldwide. It is consists of consumers,  and businesses from San Francisco, Dubai to Jakarta who understand the need to improve the way we consume, produce and work with one another. The Islamic Economy is a lifestyle and a way of life that covers everything from services, to products to process and relationships that are inherently sustainable.

Phrases like Islamic Finance have become much more common after the 2008 recession. No longer bullet-proof, the financial collapse showed the world the many flaws of Western entrepreneurial frameworks. There was a call for more sustainable way to regulate economic activities in a market that doesn’t result in millions of people losing their jobs and homes. Islamic finance started gaining popularity as an economic framework that could migitate unsustainable economic activities like derivatives. Islamic economics brought to light that financial measurements weren’t the only way to measure the success of a business. If a business was harming society than it wouldn’t be seen as a successful venture.

Below is research and statistics regarding the global Islamic economy, if you are interested. Sources are at the bottom of each page.

GIE_infographics_5 GIE_infographics_8 GIE_infographics_9 GIE_infographics_10

I remember attending the American Muslim Consumer Conference(AMCC) last November in New Jersey. It was a conference that essentially advocates for the Muslim consumer. I had initially thought it was a place for entrepreneurs to connect, to an extent, it was but after reading more the conference itself, it was clear that the consumer was at the centre of it all. It was a wonderful convention; definately something our community needs more of. They are one of the great pioneers for advocating for the Muslim market and have made tremendous strides since they first began.


Credit: AMCC

It was my visceral need to connect with other Muslims in business that forced me to go to the conference. Recently, the AMCC has become one of many places for Muslim entrepreneurs to connect; this is an exciting development as it shows the need for more spaces that welcome Muslim entrepreneurs are being addressed.

As a Muslim entrepreneur, it’s not that I’m very different from other entrepreneurs, it’s just that most conferences and events just don’t address my needs and challenges. Just as religion has been statistically shown to be a huge influencer in consumer habits, so are my entrepreneurial activities influenced by Islam.

Many entrepreneurial platforms don’t understand my unique entrepreneurial experience. Assuming my entrepreneurial experience is the same as another person is like saying my experience as a woman is the same as another non-minority woman. Entrepreneurs of color have drastically different experiences and it’s nice to just meet other people and share similar experiences and challenges. Therefore, I am always trying to connect with other Muslims interested in entrepreneurship the way I am.

What find really interesting about all the discussions around the Muslim market is a huge focus on the lucrative business opportunity in making money from the market. I understand the need to advocate for consumers, but it’s just as important to advocate entrepreneurs.As much as we will need big brands such as Macy’s or Donna Karan to help bring higher level consumer awareness to Islamic-oreinted products in the global Islamic economy, there is a neglect of another group of people who have an extraordinary potential to be the real economic drivers: entrepreneurs.

By far, the number one neglected aspect of economic development in the Muslim world is building the infrastructure for entrepreneurs to thrive properly. Without this infrastructure, you will have many people who will start ventures, get frustrated and perhaps even give up. It’s really crucial to support them during these critical early stages.

There are entrepreneurs who will just thrive regardless of whatever obstacles you put infront of them, and that’s great. However, that isn’t representative of all people who decide to go into business. Sometimes circumstances are difficult, resources aren’t available etc

What does entrepreneurial infrastructure looks like? It includes media platforms to spotlight entrepreneurs, resources and informational products that address their needs, facilitating ways for them to connect with others authentically etc.

It’s important that effort, resources and capital be put towards developing the next generation of entrepreneurs who will inevitably build the companies that will serve the Muslim market. If we want to build the next global Islamic brands, wouldn’t it make sense to remove the barriers involved with people starting businesses? The more businesses that are started, the more chances that great ideas will be produced and brought to light.

After writing much about my early entrepreneurial experiences, I’ve been working on developing an startup platform to do just that: enable entrepreneurship in the Muslim world. Economically empowered communities increase the economic viability of all the economies they come into contact with. And in a globally connected world, the global Muslim lifestyle market is prepared to do just that.

Stay tuned! Launching soon inshaa allah.

UmmahVenture is an enabling platform dedicated to inspiring, empowering and connecting entrepreneurs within the Muslim community through our media arm, community programs, and products. We focus on specifically caters to entrepreneurs in Muslim communities, filling the gaps in the emerging Muslim entrepreneurial ecosystem in order to create economic growth in the Muslim market and economic resiliency in Muslim communities.

ummahventure launch instagram


New Youtube Channel!

Hey love bugs,

I started a new youtube channel covering everything from entrepreneurship, business and personal development. I wanted to start this channel to share what I know through my years of entrepreneurial experience, and connect with other aspiring and emerging entrepreneurs of color.

Two little gifts today in the form of two videos for you! One is an introduction to my channel “Welcome to the Journey of a Muslim Entrepreneur” and why we need more entrepreneurs; the second is an instructional video on “How to Set Goals to Create the Life you Want to Live”.

Tell me what you think!


With love,



New Book Release: How To Be A Muslim Woman Entrepreneur

Hello love bugs!

I’ve got some exciting things coming your way: new books, a youtube channel(yes, that’s right – I am a youtuber now) and new ventures I’m so unbelieveable excited to share with you. It feels like new beginnings after a few long months in the wilderness. I’m happy to announce and share all that I am doing with you all.

Today, I released a new book published by the hardworking gals at Qurtuba Publishing. It’s called “How to be a Muslim Women Entrepreneur: Step-by-Step Guide to Starting You Own Business in 90 Days.” I wrote this as an inspiration guide for entrepreneurs of color.

This book is free until tomorrow(July 7th 2015). Click here to download.


Story of a Muslim Woman Entrepreneur’s Journey and A Discover How To Start a Business in 90 Days

A personal story of triumph, persistance and grit from a Somali-Canadian Muslim entrepreneur. This book documents a colored female’s entrepreneurial journey and step-by-step on how to start your own business in 90 days. It’s an inspiration manifesto for anyone who has grown up in a disadvantaged community that you can contribute to the world and live the life you’ve always wanted to live.muslimwomanentrepreneur (1)

The entrepreneurial worlds need to understand the lived “entrepreneurial experience” differs from one person to another. The odds are stacked against people of color, especially woman.

“The odds are stacked against entrepreneurs who happen not to be white males: women-led social enterprise Startups are 40 percent less likely to be funded than their male-led counterparts, even though they generate 15 percent greater revenues, according to an Emory University study. And minority-led companies are 35 percent less likely to receive venture capital financing than non-minority-led companies, it continues.”(Venture beat)

Here Is A Preview Of What You’ll Learn…

This book is a result of 7 years of rigorous personal development research and trial and error. I’ve worked with dozens of aspiring and emerging entrepreneurs through mentorship and coaching all over the world and they have reported positive results from applying the principles and guidelines in this book. You can hope to achieve the following:

  • How to develop an entrepreneurial mindset
  • Learn how to forgive yourself and the world around you
  • Develop a sense of purpose and let go of negative feelings
  • Going from not knowing what to do in your life and feeling ‘stuck’ to feeling empowered
  • Find your talents and passion through my step-by-step process guaranteed to work
  • Step-bysStep guide onbBusiness fundamentals in easy-to-understand language
  • Much, much more!


Ps. If you love it, I would really appreciate you leaving a review.

With love,